
Enough Is Enough was formed in 1995. From founder Ken Marslew's vision, the logo (which is now our trademark) was developed. It showed the Archangel Michael with a compass representing the directions of life. This was named the Peace Warrior.
The logo became very recognisable as it was seen on our literature and across the community.
As with any organisation we have evolved over time, and our evolution required the development of a new identity, encompassing who we are and what we stand for.
During the middle of 2004 we set about a strategic process with digital Wranglers and the Mesa group to develop a new logo. The new logo needed to visualise the ideals and vision of Enough Is Enough.
In order to achieve our goal, the logo needed to represent the brand propositions:
The brief was to make it appealing, simple, and powerful. We are thrilled with the end result and we hope you like it.