in banner

Mission and Values

Mission and Values

The original 1994 Mission Statement of Enough is Enough Anti-Violence Movement Inc. was to encourage:

  • The support of those affected by crime, road trauma, violence, and antisocial behaviour.
  • To encourage individuals to accept responsibility for making a determined effort to eliminate violence from all areas of their lives.
  • To encourage the community to embrace the concept of reform by education and understanding of the alternatives to violent actions.
  • To encourage individuals and groups to assist others in our community – without encroachment on their personal boundaries – to embrace the goals of Enough is Enough.


The organisation, born out of tragedy, has established itself on the highest ideals of human behaviour.

The mission of Enough is Enough is to deliver best practice support services, without discrimination, to those affected by crime, violence, road trauma and anti-social behaviour. These goals are written into our Constitution.

Enough is Enough is committed to the exploration, research, development, implementation and evaluation of creative prevention strategies, built around a set of values embracing positive outcomes for all concerned. See our Values Statement

Included in our mission is the pursuit of justice- developing, implementing and promoting creative ways of producing justice and improving access to justice and positive outcomes for all.

The vision of Enough is Enough is to be the peak-performing grassroots organisation, dealing in Help, Hope and Healing. We aim to encourage true understanding of rights and responsibilities in all communities – local, national and international – beginning with the individual.

“Peace” – the passionate pursuit of Justice


The values we follow

Our strength is in choosing to do what is just. Our values are all about openness, honesty, group decision making, commitment and a drive for continuous improvement.

  • Integrity – doing what we say we will do.
  • High Performance – the commitment to achieving outstanding results and stretching our capabilities.
  • Win-Win Relationships – having relationships that result in providing value and fairness for all parties.
  • The Courage to Lead Change – accepting the responsibility to inspire and promote positive change in the face of adversity.
  • Respect for Each Other – the embracing of diversity, enriched by openness, sharing, trust, teamwork and involvement.

Evaluation of logo

Enough Is Enough was formed in 1995. From founder Ken Marslew’s vision, the logo (which is now our trademark) was developed. It showed the Archangel Michael with a compass representing the directions of life. This was named the Peace Warrior.

The logo became very recognisable as it was seen on our literature and across the community.As with any organisation we have evolved over time, and our evolution required the development of a new identity, encompassing who we are and what we stand for.


Development of the “Rings” logo

During the middle of 2004 we set about a strategic process with Digital Wranglers and the Mesa group to develop a new logo. The new logo needed to visualise the ideals and vision of Enough Is Enough.


In order to achieve our goal, the logo needed to represent the brand propositions:


The brief was to make it appealing, simple, and powerful. The logo comprises three interlocking rings, signifying these three concepts.


Proud Partners